• Mystery Research
• Mystery Shopping
• Mystery Calling
• Mystery Mailing
• Markt Radar
• International
• Management cockpit
• Test shoppers

Market Radar and competitive analyses

Market Radar – do you really know …

• where your competitor’s strengths and weaknesses lie?

• what interested parties and prospective customers experience in a consultation and sales conversation with your competitor?

• how the competition contrives to combine product benefits with professional consultation to create a positive customer experience?

Market Radar – consulting as potential for differentiation

Competitive analyses are a matter of course for any company. These are usually confined, however, to products, prices and communication activities.

For want of reliable methods, soft factors are often gathered and evaluated in an unsystematic way. This makes a targeted development of competitive advantage impossible.

Market Radar – your benefits

Market Radar is a systematic comparative analysis of your own company’s products and services, processes and the portfolio of consultation and service with that of relevant competitors.

Market Radar from SmartConcept enables you to recognise your competitors’ top-rate performance and shortcomings to derive measures to increase your own performance and differentiation.

This is because rational criteria like offering, price and communication may make up the indispensable basis, but it’s the emotional criteria that make the difference.