• Mystery Research
• Mystery Shopping
• Mystery Calling
• Mystery Mailing
• Markt Radar
• International
• Management cockpit
• Test shoppers

International

The international brand – do you really know …

• how your brand guidelines and corporate behaviour are being implemented and lived in different countries?

• how service performance differs from country to country?

• which country’s marketing delivers top values for best practice?

The increasing internationalisation of retail and service ventures requires transnational monitoring of the standards defined in the company.

From the customer perspective it is essential that brand perception and the consultation experience fulfil identical values, even internationally.

A point of contact for your international project

Mystery Research from SmartConcept can be deployed in all relevant markets. We organise and coordinate international Mystery Research programmes professionally, with “Swissness.”

Using the most modern technology, the test data from all countries will be made available to you in a timely manner. In this way you get a differentiated picture of the quality of consulting and service in international comparison.

SmartConcept is the first certified Swiss member of the European association MSPA (Mystery Shopping Provider Association). This means we are answerable to ESOMAR’s strict quality guidelines and actively involved in the further development of mystery research as an effective instrument.

This excellently developed network enables us to offer high-value and reliable execution of international Mystery Shopping, Mystery Calling und Mystery Mailing projects.