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We are in tune with your market

SmartConcept concerns themselves with important topics from various industries and sectors on an ongoing basis. Crucial issues are explored from the customer perspective and areas for action shown.

Each year we issue studies on relevant questions in retail, in industry and in service sectors. These provide information, for instance, about the following questions:

• Which health insurance companies are the most competent at acquiring customers?

• How systematically does lead management function in enterprises?

• Who is the benchmark in customer acquisition?

• What do customers experience in the convenience stores run by petrol stations?

• Which utility companies are ready for the liberalised market?

We publish the answers to these and other questions in compelling summaries:

 

Smart Concept AG; study Lead Management – Unexploited / Untapped Opportunities in Customer Acquisition

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Study on Increasing Health Insurance Premiums 2010

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Smart Concept AG tests the customer service of Switzerland’s 10 largest health insurance companies

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